Policies and Engagement
Communicate Sustainability to Employees and Customers
What Is It?
By incorporating themes of sustainability into your existing internal and external communications through various channels such as websites, social media, newsletters, blogs and events, companies can positively affect both their internal culture & employee engagement as well as customer knowledge and brand loyalty.
Benefits
INTERNAL
- Employee engagement
- Culture building
- Measurable impact
- Network building
- Positive inspiration
- Peer recognition
- Best practice sharing
- Employee retention and attraction
- Team Building
- Skills development
- Job satisfaction
EXTERNAL
- Brand recognition
- Measurable impact
- Customer attraction
- Positive PR value
- Improved relations and participation in the local community
- Customer education
NEWS
- “Sustainability storytelling is a powerful tool that communicates vision,” The Guardian, January 28, 2013
RESOURCES
- Center for Research of Environmental Decisions: The Psychology of Climate Change Communication
- Atlantic Marketing Journal: A Lesson Plan for Communicating the Sustainability of an Enterprise
