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“Software vs. hardware” is a good metaphor for engagement versus facilities. Examples of facilities or hardware include waste receptacles and working with a waste hauler to offer single-stream recycling. Facilities (hardware) alone do not do the job. A campaign to change behavior (software) also has to be implemented so that the facilities are used properly. For example, just putting a green recycling bin under office desks does nothing besides take up floor space, but adding an awareness and education campaign about what goes in the bin increases recycling rates.
The benefits of an engagement campaign around waste can be different for different properties or cultures: